Family (Plantae): Primulaceae

The Primulaceae, commonly known as the primrose family (but not related to the evening primrose family), are a family of herbaceous and woody flowering plants including some favorite garden plants and wildflowers. Most are perennial though some species, such as scarlet pimpernel, are annuals. It includes the former families Myrsinaceae, Theophrastaceae and Maesaceae.

Reference: Wikipedia