Genus (Plantae): Ipomoea

pomoea (/ˌɪpəˈmiːə, -poʊ-/) is the largest genus in the flowering plant family Convolvulaceae, with over 600 species. It is a large and diverse group with common names including morning glory, water convolvulus or kangkung, sweet potato, bindweed, moonflower, etc.

The most widespread common name is morning glories, but there are also species in related genera bearing the same common name. Those formerly separated in Calonyction (Greek καλός kalós "good" and νύξ, νυκτός núx, nuktós, "night") are called moonflowers. The generic name is derived from the Greek ἴψ, ἰπός (íps, ipós), meaning "woodworm", and ὅμοιος (hómoios), meaning "resembling." It refers to their twining habit. The genus occurs throughout the tropical and subtropical regions of the world, and comprises annual and perennial herbaceous plants, lianas, shrubs and small trees; most of the species are twining climbing plants.

Reference: Wikipedia